Archive for the ‘Rants’ Category

Good Hustle Teach…

Posted: March 23, 2011 in Family, Life, Personal, Rants

Why would a teacher announce grades to the entire class along with why that grade was given?

I spent my fair share of time in school and not once do I remember a teacher telling the entire class my grade and why he/she gave that grade to me. Good thing because I am sure some of it (all of it) would have been rather interesting.

With that being said, I was amazed today when my son was explaining to my wife what other kids grades were. Some were because of poor comprehension, math, etc… The best part is that he did not know this because the other kids told him, nope. He knows this because his teacher told the entire class. Now my son got all A’s except for a B in math (Great Job Little Man!!!) and yup, his teacher told the class why he got a B in math.

Why on earth would this be an acceptable practice for a 2nd grade class, or any class? The point to me is that these are 8 year old kids who are vulnerable and need more reinforcing than breaking down. By saying “Billy got a D because he has poor comprehension skills and does not understand math” does nothing but destroy a young girl or boys self-esteem.

I will also be the first to say it is good to be hard on kids. The difference is that I will have a “hard” talk with my children one on one. Of course if you have kids you know the other wants to see what is happening as bad as that guy in front of you checking out the broken down car on the side of the road in rush our traffic (you know who you are). The reason we separate one from other if they are in trouble is quite honestly because it is none of the other ones business what is going on.

I see grades as the same thing, it is not Billy or Johnny or Jessica’s business, so why on earth would a teacher announce grades to the entire class along with why that grade was given?

I wonder what his teacher would think if his next evaluation was in front of all his peers?


So by now you have all probably heard about what Kenneth Cole said via Twitter in regard to the current situation in Cairo. Just in case, here is a snap shot to remind you.

I would also recommend checking out Todd Defren’s post — “In Social Media, Everyone Can Hear You Fart”.

After reading Todd’s post I wanted to see exactly what people were saying and how much conversation has been sparked. Let’s just say there are some pretty interesting posts out there. I took a quick look across Blogs, Social Media, Forums, Traditional News, etc… using MAP by Sysomos a Marketwire company. Take a look below at the “Activity Summary” pulled from mentions of “Kenneth Cole” for the past 6 months. I left out “Cairo” for this search to show the spike that this one tweet caused simply based on the brand name.

See that spike on the right, that was the Stupid Tweet. Now, does this fall under any publicity is good publicity, I think not. However, if Kenneth Cole the man and the brand begin to take action immediately they will be able to lessen the blow to their image, but time is precious and costly so get moving!

I am pretty sure that his PR folks would rather have the spike be for some great plan they executed, unfortunately it was because of an extremely insensitive comment that brings nothing but negativity. I am sure his PR team is now checking their Crisis Communications plan to get a game plan together, but if not Nancy Myrland gave some great advice in her recent post about this situation – “Kenneth Cole & Every CEO: This Is Your Social Media Wake Up Call”.

Take a look at just how big of a jump in mentions one tweet can cause and think about your next tweet. The below chart shows the number of mentions of “Kenneth Cole” (#1 — 2/3 – 2/4) and “Kenneth Cole” (#2 — 2/1 – 2/2) across Blogs, News Sites, Forums and Twitter. Yes, it would be awesome to have that spike, but not at the cost of your brands reputation.

Share of voice between 2 days prior to Kenneth Cole twitter comment and since (10,593 vs. 663)

I am sure that Kenneth Cole would rather the conversation be about clothes, watches, cologne, etc…

Hopefully Kenneth Cole takes advantage of this situation and puts out a great message and solid plan to correct the public image of the brand. At this point in time you have a lot of attention, try to turn the situation around and explain the steps you will be taking to correct the issue publicly. We all mess up and everyone is aware of that, but own up to it and go beyond what you think or obviously thought with the first apology.

I would check out the Kenneth Cole Facebook page, under the discussions tab to find their apology. I did not include the screen shot as there is a good amount of colorful commentary on the page.


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